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Typeface
with
so many typefaces to choose from be sure to choose a typeface that you
can identify with. Try to use something distinctive but if you are
unsure it is always best to revert to the old favourites of Times and
Helvetica. It is usually better to stick to the same typeface
throughout, using a bold or italic version when appropriate. If you
would like your organisation name to stand out then choose a different
typeface for the name.
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| 2 |
Type size
each
line can have a different type size attributed to it. Big is not always
best. Often using a smaller size with plenty of "breathing space"
around looks excellent. On a business card, 6 or 7 point size should be
the smallest size for detail. Usually 9 or 10 point works best for
general text (address lines etc.).
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| 3 |
A note about line spacing
between
each text line should be an amount of space that, at the minimum, type
from the line beneath does not clash with the type above. If you are
using lower case type, the "ascender" (e.g. the top of an "F") should
not clash with the "descenders" (e.g. the bottom of a "g"). In most
designs we have not made line spacing (called leading in technical
speak), variable as this may be difficult to work with.
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| 4 |
Position of each section
to
achieve a balanced piece it is important for the text to appear
balanced within the space. A general principal for business cards is
for the bottom ("base") line to be close to the bottom of the card with
a greater distance between the top of the card and the top of the top
line of type. A good way to avoid retyping is to start at the bottom
and work upwards (e.g. telephone, fax numbers on the bottom line,
county, post code next line up, town next line up and so on).
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| 5 |
Colour
every
line of type can have a separate colour. The colour you use should
reflect the image you wish to put across. Too many colours can look
unprofessional so for a more professional look use only one or two
colours throughout. Other colours should only be used to emphasise an
important text line or the text in a logo.
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| 6 |
Card colour
a
background colour other than white can be chosen. Backgrounds are, in
fact, printed on top of the white card. Again the background colour
shown gives an indication of colour and not an exact match.
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